Unified Promotional Identity of the Sultanate of Oman Launched
Under the high patronage of His Majesty Sultan Haitham bin Tarik, may God protect him, the unified promotional identity of the Sultanate of Oman was launched at Al Barakah Palace.
His Majesty, may God protect him, was briefed on the steps taken during the development of the promotional identity project, including the involvement of various societal segments and stakeholders from both government and private sectors. These efforts aim to consolidate positive mental images of the Sultanate of Oman locally, regionally, and globally.
Community Vote Results
His Majesty blessed the results of the community vote for the visual slogans. The slogan “Partnership” received the highest percentage of votes from both Omanis and residents, reflecting its widespread acceptance and relevance.
Strategic Vision for Promotion
His Majesty emphasized that the “Partnership” slogan forms part of a solid strategy to lead the Sultanate’s integrated promotional system. It symbolizes the ambition of the future and modernity of tomorrow, deeply rooted in values of connection and integration with global communities. It highlights Oman’s rich cultural and civilizational assets, enhancing communication and fostering relationships worldwide.
Commendation and Directives
His Majesty commended the efforts of government units and private institutions in supporting the community voting campaign for the visual identity. He appreciated the participation of various societal segments, including Omanis and residents.
His Majesty also praised the role of the Financial and Economic Committee of the Council of Ministers, along with the technical and administrative teams of the National Program for the Development of the Private Sector and Foreign Trade (Nazdar), for their significant contributions in developing the unified promotional identity strategy.
Adoption and Implementation
His Majesty directed government units to adopt the identity’s outputs according to their jurisdictions to ensure the successful implementation of the strategy. This unified approach will harmonize promotional efforts and communication messages across state institutions.
Global Relevance of “Partnership”
The slogan “Partnership” aligns with Oman’s strategic approach to fostering economic and strategic relations globally. As a bridge between East and West, the Sultanate of Oman exemplifies the principles of partnership and trust in its interactions with sisterly and friendly nations.
