Omran Group: Driving Tourism Growth and Sustainability in Oman
In 2024 Omran Group reinforced its role as a catalyst for tourism-led economic development in the Sultanate — combining profitable investments, an expanding hospitality portfolio, sustainability leadership, and community empowerment.
Profitable Investments in 2024
These figures underline tourism’s increasing contribution to Oman’s diversified economy.
Tourism Portfolio — Luxury Meets Tradition
- 25 hotels and resorts across the Sultanate, with a combined capacity of 4,000 rooms.
- Average 45% occupancy rate in 2024, with hotel growth of 2.6% compared to 2023.
- Maintained over 60 million safe working hours across projects — reflecting operational excellence.
- Global partnership with Santani Wellness to establish a premium spa in Ad Dakhiliyah.
- Spending exceeding OMR 19 million on small and medium enterprises to strengthen local supply chains.
Responsible and Sustainable Tourism
Sustainability is central to Omran’s strategy. The Group delivered measurable environmental and governance outcomes in 2024:
- 6 projects certified by LEED (Leadership in Energy and Environmental Design).
- 16 hotels certified under the World Travel & Tourism Council’s sustainability principles.
- Launched the Sultanate’s first Environmental, Social, and Governance (ESG) framework for tourism development.
Innovation, People and Community Empowerment
Omran’s initiatives extend beyond infrastructure to nurture local talent, entrepreneurship and innovation:
- Intaji platform — connects local producers with tourism institutions to increase local content.
- Organized the first Omran Hackathon to surface innovative tourism solutions.
- Focused on “celebrating people” by promoting Omani culture and participation across projects.
Economic and Social Impact
Omran Group’s growth translated into clear economic and social benefits for Oman:
- OMR 25M+ in net profits supporting reinvestment and national revenues.
- 40% local added value— boosting SMEs and local supply chains.
- 94% Omanization rate within the Oman Tourism Development Company — creating jobs for Omanis.
- More than OMR 19M spent on SMEs and local suppliers in 2024.
A Partner in National Growth
Through profitable investments, sustainability leadership, and community programs, Omran Group has proven to be a key driver of Oman’s tourism transformation. By blending luxury and tradition, investing in local value chains, and pioneering ESG practices, Omran supports the Sultanate’s vision for a resilient and inclusive tourism economy.
