Muscat, Oman, 13 September 2020 – Shaking up the local music scene, W Muscat has announced the successful conclusion of its very first DJ LAB – a prestigious W Hotels program that mentors and develops emerging young talent. Three of Oman’s brightest young music stars were given inside access to the world of DJ’ing, spending four weeks under the wing of the hotel’s Music Curator, Armando. The tuneful initiative was part of W Muscat’s support for Oman’s up-and-coming arts scene and celebrated the brand’s love for the power of music to connect communities.
“I’m particularly impressed with the local Omani talent we saw come through this lab. DJing, and the wider world of music, offer limitless possibilities for creativity and help people express their individuality which we value highly at W,” said Gerald Chevasson, General Manager of W Muscat. “I’m very proud of the team for helping to develop skills and knowledge among local Omani artists and sharing their expertise with others.”
Selected from a group of applicants after pitching themselves via social media, Maisoon Al Jahdani, Tariq Said Al Mandhari and self-styled ‘DJ Chaos’ were acquainted with all the essentials of a career as a DJ. Designed to encourage DJ culture and unite musical artists around the world the lab provided mentorship and skill development in equipment and software, mixing techniques, and the basics of rhythm and recording.
“Although I’m sad that it’s over, it’s a great feeling to see that our protégées are well on their way to building their music careers,” said Armando. “All three DJs put in an enormous effort and showed huge talent, especially considering they had little experience. Oman now has three more music stars to watch out for and I’m looking forward to DJing alongside them and watching them light up the room with their beats.”
The DJ LAB is yet another of W Muscat’s unexpected initiatives bringing their ‘lust for life’ philosophy to the fore. Through their culture-defining passion points - design, music, fashion and fuel - the brand brings a fearless and fun-filled W twist to life, encouraging guests to feel truly individual and get the most out of life.